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A First Look at Communication Theory
Product Details
ISBN: 9780073385020Publish Date: 03/18/2008
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Number of pages: 560
Description
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
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