Macroeconomics: Principles, Applications and Tools (6th Edition)
Author Information
Arthur O'Sullivan, Steven M. Sheffrin, Stephen PerezProduct Details
ISBN: 9780136092728Publish Date: 04/20/2009
Publisher: Prentice Hall
Number of pages: 480
Description
O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material.
The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).
For economists, financial analysts and other finance professionals.