The World is a Text (4th Edition)

This full-color popular culture reader helps studentssee the world as a text and equips them with the analytical and composingtools to become strong academic writers.

This full-color, richly illustratedcultural studies reader directly engages the process of reading and writing about the “texts” one sees in everyday life. Using the lenses of rhetoric, semiotics and cultural studies, students are encouraged to become effective academic writers while gaining deeper insights into such popular culture categories as movies, technology, race, music, ethnicity, television, media,public space, and more. Just as important, the book teaches students the usefulness ofactively reading their surroundings.