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Basic Marketing Research (3rd Edition)

Product Details

ISBN: 9780136037903

Publish Date: 09/12/2008

Publisher: Prentice Hall

Number of pages: 672

Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.


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